Often misunderstood, the differences between a logo and a brand can make the difference between a successful business and a, well, not-so-successful one. They are both crucially important to your business and done correctly, will work together to create loyalty, recognition and raving fans!

I take you with me behind the scenes designing a romantic, elegant brand identity for a luxury London wedding cake designer.

I get asked a lot of questions from potential clients and my instagram pals about being a branding and website designer - I wanted to share the most common queries in case you were wondering the same.

Your branding is the heart and soul of your business - it tells the story of your brand, helping you to stand out from your competitors and really resonate with your perfect customers. So, it goes without saying that choosing the right designer for your branding project is super important!

I believe that pink can be a powerful tool for many brands because of its capacity to convey so many different emotions. Whether it’s compassion, softness and love that you want to get across, or a more empowering, modern look - pink has it all!

Do you crave brand clarity, more confidence and a strong sense of direction for your brand? This FREE workbook will help you have the confidence to grow your business, attract your audience effortlessly, make more profit and give you back valuable time to do what you do best.

The last thing you want as a business owner is to have branding that is outdated, not reflective of your brand or just not doing its job. So how do you know when it’s time for a rebrand? Let’s take a look at the key factors you need to consider.

A strong brand identity and a lively, engaging and converting Squarespace website with a powerful blog functionality for Suzanne Frear, a creative copywriter working with passionate small businesses.

Let’s take a look at the art of going ‘above and beyond’ with some ways to turn a simple purchase or booking into a really memorable and special journey using those all-important little touches.

In terms of branding, appearances DO matter and people DO judge a book by its cover! Learn the importance of making your ‘book cover’ the best it can be and tell your story leaving you more time to spend on the things you love best.

In the wonderful world of luxury brands, there is a discerning customer base who want the crème de la crème and are willing to pay for it. So, what sets these brands apart from the rest? When do they become more than just a ‘brand’ and something more covetable?

I’ve created a free ‘Find your Brand Essence’ Workbook - an interactive document where I’ll walk you through each of the eight key steps to craft a vision for your brand.

Just like a well-crafted brand, Marilyn Monroe possessed a unique and captivating persona that captured the hearts and imaginations of millions - read on while I explain the ‘Monroe Magic’!