As 2024 comes to a close, it’s the perfect time to reflect on your business journey with my FREE Business Review Workbook. Whether your year was filled with exciting milestones or unexpected challenges, the end of the year offers a valuable opportunity to pause, reflect and realign your vision for the future.

True luxury websites are built on the individuality and brand strategy of the business and each design choice should be rooted in the brand’s unique values, style and of course, goals. Let me show you how.

Many small businesses feel pressured to participate in Black Friday sales but aren’t sure if it’s right for their brand. Participating in Black Friday promotions should be an individual choice, and small business owners, especially those in high-end, values-driven industries, should evaluate whether it aligns with their goals and brand values.

Download my free Flodesk templates and create an elegant, automated email nurture sequence. Save time, build trust and grow your business beautifully with these ready-to-use email templates.

Your branding is the heart and soul of your business - it tells the story of your brand, helping you to stand out from your competitors and really resonate with your perfect customers. So, it goes without saying that choosing the right designer for your branding project is super important!

Explore how Lobster and Love achieved remarkable success with a Squarespace e-commerce website, driving sales and brand growth in the competitive jewellery market.

We all know that content creation is an essential part of running a business, but finding fresh and engaging content ideas can sometimes feel like a daunting task. Whether you're an experienced brand or just starting out on your business journey, I've compiled a list of fifteen content ideas to inspire you and help you to connect with your dream audience and drive engagement.

Spoiler alert: this is not a post about how to ‘hack the algorithm’ or grow your following on Instagram… I’m going to tell you that you don’t need to build your instagram account, you need to build your business instead.

Let’s take a look at the art of going ‘above and beyond’ with some ways to turn a simple purchase or booking into a really memorable and special journey using those all-important little touches.

Having a super clear understanding of your Ideal Client is one of the most important foundations for your business, so it’s very worth the effort. With this client in mind, you can create magnetic branding to tell your story, an online home which resonates with them and copy that speaks directly to them - all these elements combine to create an irresistible offer that they simply have to say ‘YES’ to!