How to Create an Unforgettable Experience with your Luxury Brand - Going Above and Beyond with Little Touches
In the world of luxury, it’s not just about the products or services; it’s about experiences, emotions and exclusivity.
Smaller, luxury brands have a really unique opportunity to go the extra mile and create an unforgettable experience for their customers - whether that’s crafting moments of pure delight, inspiring the customer or making a human connection.
Let’s take a look at the art of going ‘above and beyond’ with some ways to turn a simple purchase or booking into a really memorable and special journey using those all-important little touches.
Handwritten Thank You Notes
In our highly digital world, including a handwritten note with an order is a really easy way to add a human element to your brand and reminds the customer that they are dealing with a real company who cares deeply, rather than a faceless corporation.
Complimentary Gift Wrapping
If you have a product business, offering simple and beautiful wrapping as standard is an easy way to really uplevel. It not only shouts ‘luxury brand’ but the unwrapping or unboxing experience is made a little more magical for your customer - they’ll remember this and want to come back for more!
Birthday Treats
If during the booking or checkout process you are able to capture your client’s birthday, you could send a card or even simply an email to wish them well and even offer a personalised discount or exclusive offer. This unexpected touch will make them feel really special and celebrated.
Random Acts of Kindness
Occasionally you could surprise clients with surprise gifts, complimentary upgrades or just-for-them discounts. This can create a sense of anticipation and excitement and they’ll remember your brand for this unexpected kindness.
Think Outside the Box with Your Packaging
Paying attention to the smallest details in your packaging and collateral creates a sense of considered luxury - think high quality ribbon, thoughtful stickers and personalised elements. Little touches like this create a really thoughtful brand.
Going above and beyond in business
By incorporating some of these thoughtful ideas into your processes, you can help build that human connection with your customers, and easily turn a simple product or service into an unforgettable experience.
