As 2024 comes to a close, it’s the perfect time to reflect on your business journey with my FREE Business Review Workbook. Whether your year was filled with exciting milestones or unexpected challenges, the end of the year offers a valuable opportunity to pause, reflect and realign your vision for the future.

It is amazing to me that one colour can say so much without the use of words. I believe that pink in luxury brand design works so well - it’s such a versatile colour that can convey innocence and femininity but also vibrance and strength.

True luxury websites are built on the individuality and brand strategy of the business and each design choice should be rooted in the brand’s unique values, style and of course, goals. Let me show you how.

Many small businesses feel pressured to participate in Black Friday sales but aren’t sure if it’s right for their brand. Participating in Black Friday promotions should be an individual choice, and small business owners, especially those in high-end, values-driven industries, should evaluate whether it aligns with their goals and brand values.

Often misunderstood, the differences between a logo and a brand can make the difference between a successful business and a, well, not-so-successful one. They are both crucially important to your business and done correctly, will work together to create loyalty, recognition and raving fans!

I take you with me behind the scenes designing a romantic, elegant brand identity for a luxury London wedding cake designer.

The homepage is the most visited page of most business websites, so it’s essential that we create the right environment for your visitors and answer their question: “Am I in the right place?” So, what should be included in a website homepage? Here are the top 12 elements I recommend.

I get asked a lot of questions from potential clients and my instagram pals about being a branding and website designer - I wanted to share the most common queries in case you were wondering the same.

Your branding is the heart and soul of your business - it tells the story of your brand, helping you to stand out from your competitors and really resonate with your perfect customers. So, it goes without saying that choosing the right designer for your branding project is super important!

The last thing you want as a business owner is to have branding that is outdated, not reflective of your brand or just not doing its job. So how do you know when it’s time for a rebrand? Let’s take a look at the key factors you need to consider.

Hiring a website designer can be an intimidating prospect for many entrepreneurs - I know the power of having a beautiful and functional online home and I’d love to reassure you and help you navigate the website design process with confidence and excitement!

Let’s take a look at the art of going ‘above and beyond’ with some ways to turn a simple purchase or booking into a really memorable and special journey using those all-important little touches.

Having a super clear understanding of your Ideal Client is one of the most important foundations for your business, so it’s very worth the effort. With this client in mind, you can create magnetic branding to tell your story, an online home which resonates with them and copy that speaks directly to them - all these elements combine to create an irresistible offer that they simply have to say ‘YES’ to!

In terms of branding, appearances DO matter and people DO judge a book by its cover! Learn the importance of making your ‘book cover’ the best it can be and tell your story leaving you more time to spend on the things you love best.

In the wonderful world of luxury brands, there is a discerning customer base who want the crème de la crème and are willing to pay for it. So, what sets these brands apart from the rest? When do they become more than just a ‘brand’ and something more covetable?

Why I said “goodbye” to growth and scaling and “hello” to a business aligned with my life.