I always love seeing what others are reading, so I’m sharing my 2024 reading list in case it inspires you to pick up something new or revisit an old favourite.

As 2024 comes to a close, it’s the perfect time to reflect on your business journey with my FREE Business Review Workbook. Whether your year was filled with exciting milestones or unexpected challenges, the end of the year offers a valuable opportunity to pause, reflect and realign your vision for the future.

The Fleur de Lys is a historic, charming country pub with a rich heritage set in a charming, picturesque village in Warwickshire. Landlady Emma approached me to work on transforming their outdated online home into a high-end website with a digital presence as inviting and warm as the physical space.

Discover how I evolved from DIY branding beginnings to a high-end branding and website expert. Learn lessons in strategic design, luxury branding and aligning success with personal values.

I’ve put together a thoughtful edit of the ultimate gift ideas for your female entrepreneur friends (many of which are from amazing, female-led brands here in the UK) in a handy curation of categories including wellbeing, working from home, stationery and that all-important caffeine fix.

It is amazing to me that one colour can say so much without the use of words. I believe that pink in luxury brand design works so well - it’s such a versatile colour that can convey innocence and femininity but also vibrance and strength.

True luxury websites are built on the individuality and brand strategy of the business and each design choice should be rooted in the brand’s unique values, style and of course, goals. Let me show you how.

Many small businesses feel pressured to participate in Black Friday sales but aren’t sure if it’s right for their brand. Participating in Black Friday promotions should be an individual choice, and small business owners, especially those in high-end, values-driven industries, should evaluate whether it aligns with their goals and brand values.

Often misunderstood, the differences between a logo and a brand can make the difference between a successful business and a, well, not-so-successful one. They are both crucially important to your business and done correctly, will work together to create loyalty, recognition and raving fans!

I take you with me behind the scenes designing a romantic, elegant brand identity for a luxury London wedding cake designer.

The homepage is the most visited page of most business websites, so it’s essential that we create the right environment for your visitors and answer their question: “Am I in the right place?” So, what should be included in a website homepage? Here are the top 12 elements I recommend.

I get asked a lot of questions from potential clients and my instagram pals about being a branding and website designer - I wanted to share the most common queries in case you were wondering the same.

The previous Femme Flow website was outdated, difficult to update and wasn’t attracting organic traffic. It just didn’t reflect her vibrant and nurturing personality and brand. My mission? To create a website for this female coach that was reflective of her current offering and updated to tell her story, beautifully.

Switching off from work while on holiday can feel like an impossible task but having a real break is crucial for your wellbeing and the health of your business. Hear from fellow female founders on how we can truly switch off and enjoy our well-deserved holidays.

Download my free Flodesk templates and create an elegant, automated email nurture sequence. Save time, build trust and grow your business beautifully with these ready-to-use email templates.

Your branding is the heart and soul of your business - it tells the story of your brand, helping you to stand out from your competitors and really resonate with your perfect customers. So, it goes without saying that choosing the right designer for your branding project is super important!

Explore how Lobster and Love achieved remarkable success with a Squarespace e-commerce website, driving sales and brand growth in the competitive jewellery market.

Personal anecdotes, practical tips and inspirational insights for a balanced life and filling up your cup - the art of self care for female entrepreneurs.

We all know that content creation is an essential part of running a business, but finding fresh and engaging content ideas can sometimes feel like a daunting task. Whether you're an experienced brand or just starting out on your business journey, I've compiled a list of fifteen content ideas to inspire you and help you to connect with your dream audience and drive engagement.

Tips from a professional website designer on how to DIY your website audit to increase your traffic, connect with your customers and make more sales.