LUXURY WEB DESIGN
Luxury Web Design for a Quintessential Country Pub
THE CLIENT
Emma runs the beautiful Fleur de Lys Pub near Henley-in-Arden, Warwickshire with her husband Nick, and two young children. It’s truly a family business in a picturesque village, Packed full of quaint charm and quirky corners beneath its 16th Century wooden beams, the Fleur De Lys is ‘a cosy haven in the winter and an extensive paradise with a sprawling, dog-friendly beer garden in the summer.’
THE STRUGGLE
The previous website was outdated and completely lacked the charm and beauty of this idyllic and historic country pub. It was basic in format and had very little content optimised for driving organic traffic. It was very tricky for Emma to update and simply wasn’t doing the establishment any justice!
THE GOALS
An online home that reflected the charm, beauty and the warm welcome awaiting you upon your visit to the pub.
A powerful marketing tool driving traffic from people yet to discover this hidden gem in the countryside
To increase bookings and be a joy to use.
BEFORE
Outdated
Not reflective of the establishment
Lacking personality
Hard to update
No SEO
“Tamsin was so easy to work with that it didn’t feel like work at all. This was a project completed in the true spirit of collaboration in which it felt like I gave a few prompts and she drew the rest out so effortlessly and easily to create exactly what I had imagined in my head.”
How I used my signature ‘ICONIC’ Framework to transform the brand
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In-Depth Discovery
To capture the essence and heritage of this beautiful English country pub, I immersed myself in its atmosphere during an on-site visit. The rich, sumptuous colors and cosy vibe were a constant source of inspiration throughout the project. I made sure these defining characteristics were woven into every element of the final website design, creating an online presence as inviting and warm as the pub itself.
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Creative Strategy
With Emma’s exceptional talent for writing, it was a delight to pair her compelling words with a robust SEO strategy. Every page was designed to captivate visitors while ensuring the site is easily discoverable. By combining Emma’s beautiful storytelling with intentional calls-to-action, the website feels inspiring. From the moment visitors arrive, they’re drawn into the charm of the pub, ready to book their table or plan their visit.
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One-of-a-Kind Design
This bespoke website design started with a blank canvas, as all my projects do—templates can’t capture the unique story of each brand. I built the design around Emma’s copy, allowing the words to lead. The stunning imagery by the talented We Are The Clarkes brought the pub’s deliciously cosy vibe to life, making the entire design process a joy. The result is a website that feels as welcoming and distinctive as the pub itself.
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Nurtured Client Experience
I understand that tackling a website project can feel daunting, especially when it comes to mastering the technical aspects. That’s why I provided Emma with a complete library of personalised video tutorials. These guides empower her to confidently update and manage every element of her site, ensuring she feels fully supported not just during the project, but long after launch.
“It’s always been a concern about how we capture what is essentially “the vibes” of a traditional bricks and mortar place into an online space, but Tamsin has really nailed it. The digital expansion of our brand feels as unique and inviting as the actual physical space of our business, and that’s not something we take for granted at all.”
THE TRANSFORMATION
Emma now has a rich, sumptuous website that perfectly captures the essence of the beautiful English country pub. The design is warm and sophisticated, reflecting the pub’s heritage and inviting atmosphere, while the strategic structure gives an intuitive user experience and strong calls-to-action throughout.
THE RESULTS
“In addition to a beautiful virtual shopfront, Tamsin has given us a host of great tools to be able to optimise our website and track our traffic, so we are finally in the 21st Century and able to geek out about where our customers are coming from and what they want from us, which has been a real game-changer.”
Are you ready for a luxury web design that finally reflects the beautifully unique brand you’ve worked so hard to build?