BRAND IDENTITY | BRAND STRATEGY | WEBSITE DESIGN
Branding & Website Design for a London Photographer
THE CLIENT
Rachel is a London-based newborn and family photographer, specialising in capturing heartfelt, natural-light moments. As the exclusive photographer for the prestigious Lindo Wing maternity unit, she documents the earliest days of a baby’s life with sensitivity and artistry. Her work is defined by authenticity, warmth and an effortless storytelling approach.
THE STRUGGLE
Rachel had built a strong reputation through her beautiful photography, but her existing branding wasn’t reflective of the premium experience she offers. She needed a visual identity that felt refined, professional and personal - something that would resonate with her ideal clients and set her apart in the competitive photography industry. Her goal was to create a cohesive and elegant brand and website that conveyed trust, warmth and authenticity.
BEFORE
A minimal, outdated brand identity that didn’t fully communicate the artistry and warmth of Rachel’s work.
THE GOALS
The aim was to craft a sophisticated yet inviting brand identity and website that embodied Rachel’s ethos: natural, nurturing and timeless. Her new branding and website needed to:
Reflect the emotional and personal nature of her photography
Elevate her positioning as a premium, sought-after photographer
Create consistency across all brand touchpoints
Provide a refined, user-friendly website that lets her photography shine
“I had been putting off my website for a while as I felt it was too overwhelming. From the start you had everything mapped out and organised and really made the whole process stress-free!"
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— Rachel, Photography by Rachel
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“I had been putting off my website for a while as I felt it was too overwhelming. From the start you had everything mapped out and organised and really made the whole process stress-free!" ✽ — Rachel, Photography by Rachel ✽
About the branding and website design.
The branding and website design balance elegance with authenticity. A classic serif font paired with a fluid handwritten typeface reflects the blend of professionalism and heartfelt storytelling in Rachel’s work. The primary logo features a customised ‘R’ for a feminine touch, while delicate foliage linework in the secondary logo nods to the natural light central to her photography. A soft, earthy palette of sage green, blush pink, ivory and deep green creates a calm, inviting feel, complementing her imagery. The website is intentionally pared back, allowing the photography to shine, with subtle typography and illustrated details adding warmth and personality.
“Your professionalism, empathy, and incredible organization turned something I had been dreading into an enjoyable experience.”
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— Rachel, Photography by Rachel
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“Your professionalism, empathy, and incredible organization turned something I had been dreading into an enjoyable experience.” ✽ — Rachel, Photography by Rachel ✽
THE TRANSFORMATION
Rachel’s new brand identity beautifully reflects her artistic vision, her connection with her clients and the emotional depth of her work. With a cohesive and polished aesthetic, she now has a brand and website that feels completely aligned with her approach to storytelling through photography.
THE RESULTS
Since launching her new brand and website, Rachel has seen an increase in high-quality enquiries from her dream clients - families who value meaningful, natural photography. Her online presence now authentically represents her work, helping her attract and connect with the people who resonate most with her style.
“I am absolutely thrilled with the results, my website is beautiful, and I love it! Not only are you incredibly talented and creative, but you’re also so thoughtful and patient when explaining things, which made the whole process stress-free. I never felt rushed or overwhelmed, and that meant so much to me.”
Are you ready for a brand identity that truly reflects the essence of your work?