Branding design for a luxury wedding cake designer
THE CLIENT
Jasmine from Sugar & Stories is a luxury wedding cake designer based in London - she creates artisanal wedding cakes reflecting her couples’ unique love stories with a passion for authenticity, artisanal quality and complete and utter romance! Jasmine came to me when she felt she’d outgrown her previous branding which she’d bought as a template over 8 years ago. It didn’t reflect the elegance and quality that the brand had become known for.
“Honestly, I’m in love with it. You are magic, I just knew you would absolutely knock it out of the park. I can’t even believe this is my brand, Tamsin! ”
THE SERVICES
Full Brand Strategy & Messaging
Full Brand Identity including primary and secondary logo, sub-marks, pattern design, colour palette and full typography system
About the design.
The luxury branding design I created blends a classic, customised serif font with delicate peony linework, reflecting the elegant and romantic feel of the brand.
The primary and secondary logos, along with submarks, incorporate these elements to ensure a versatile but consistent brand presence across all touchpoints.
THE RESULT
Jasmine now has a luxury brand identity that aligns perfectly with Sugar & Stories' mission to transform love stories into unforgettable, artisanally crafted cakes that tastes as good as they look.
By emphasising authenticity and elegance with the design elements, I made sure that each aspect of the brand speaks to discerning couples who value quality and design. The new brand identity not only enhances the brand's appeal but also solidifies its position in the luxury wedding market, making it instantly recognisable and memorable.
Through this extensive luxury branding design project, I have empowered my client to tell her story more effectively, create a deeper emotional connection with her audience, and elevate the overall brand experience.
“From the beginning of our discovery call it felt like you were interested in tailoring the project, rather than just getting the sale. I just knew you were the right person for the job!
I feel the deliverables I ended up with are more than what I thought I would get - you seemed to just keep on going until you had delivered what you perceived to be a complete brand, which I really, really appreciate.”
Ready to share your magic?
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My expertise in luxury branding design ensures that every element, from typography to custom illustrations, patterns and icons, reflects the elegance and authenticity at the heart of your brand. I understand the importance of a compelling brand identity design that tells your unique story and sets you apart in the competitive luxury wedding market.
My services extend beyond branding to encompass a holistic approach to your business's visual and digital presence. Explore my portfolio of design projects to see how I’ve transformed brands through thoughtful and strategic design. Additionally, I offer luxury website design services that complement your brand identity, providing a seamless and engaging experience for your customers.
For female-led, luxury businesses looking for a distinctive and feminine look, my branding services will help create a memorable experience and build a heartfelt connection with your ideal customer. Find out more details about the packages I offer, from initial brand discovery to the final implementation of your new brand identity.
If you're ready to elevate your brand, I’d absolutely love to hear from you - for more information or book a free consultation Let's chat about how we can create a new brand identity that will truly position you as the best in your niche, empowering you to confidently raise your prices and start building your dream business!