WILLOW
A Botanical-Inspired Semi-Custom Brand Kit
Botanical | Tranquil | Understated
Meet Willow…
a brand Suite inspired by the effortless beauty of nature.
With an airy, spacious serif font and a delicate botanical motif, this suite is elegant, earthy and refined. It will offer a sense of peace, harmony and effortlessness to your brand presence.
Paired with a soft, organic colour palette, This brand kit is a timeless choice for brands that connect deeply, inspire trust, and evoke a feeling of calm confidence. Your colour palette will be fully customised to reflect your unique brand.
Why choose the Willow Semi Custom Brand Kit?
You’ll stop feeling like your brand is all over the place and finally have a cohesive, effortless brand identity that speaks for you. A semi-custom brand kit, crafted by a professional designer, is the perfect solution for ambitious entrepreneurs who want a high-end, professional look without the full investment of bespoke branding.
Effortless polish & professionalism
Your brand will feel beautifully intentional, cohesive, and instantly elevated.
Timeless, not trendy
Willow is designed to stand the test of time with an organic, classic look that won’t date.
A refined identity in days, not months
Get a beautifully crafted, high-end brand without the long wait of custom design.
How does it work?
01/ Choose your brand kit
If Willow aligns with your vision, simply purchase the kit and get ready for a transformation.
02/ Personalise
Complete a quick brand questionnaire, and I’ll customise Willow with your brand name, details and a tailored colour palette.
03/ Receive your bespoke brand kit
Within a week, you’ll receive all your brand assets, ready to use across every touchpoint of your business!
A dream fit for:
Florists, Wellness Brands, Interior Designers, Lifestyle Businesses, Artisanal Makers and Creatives
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Florists, Wellness Brands, Interior Designers, Lifestyle Businesses, Artisanal Makers and Creatives ∗
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A primary logo, alternate logo and three submarks tailored with your brand name.
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Personalised to complement your brand’s personality.
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A carefully curated selection of typefaces that give your brand cohesion and professionalism. (Font files are not included due to licensing terms but links will be provided for you to purchase).
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Web-ready and print-ready formats (PNG, JPEG, vector) so you have everything you need - designed to work with easy-to-use programmes such as Canva.
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A simple guide to ensure brand consistency across all touchpoints.
What’s included in the Willow Brand Kit?
Willow, reimagined
Take a look at Willow brought to life for a completely different brand. By changing the name, tagline and colour palette, the timeless, natural beauty of Willow remains but with a unique twist to suit another vision. The delicate, serene design effortlessly lends itself to artisan brands, wellness creators and boutique services looking for a harmonious, inviting identity. Whatever your business, Willow is designed to reflect your authenticity and connect with the clients you want to reach.
PRAISE FROM PREVIOUS CLIENTS
“Honestly, I’m in love with it. You are magic, I just knew you would absolutely knock it out of the park. I can’t even believe this is my brand!”
Jasmine, Sugar & Stories
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You’ll receive everything you need for a cohesive, professional brand identity. This includes a customised logo suite (primary logo, alternate logo and submark/icon), a tailored colour palette, a curated typography system and a mini brand style guide to ensure consistency across all your visuals. You’ll also get branded graphics featuring carefully selected images to complement your brand, along with all the essential file types (PNG, JPEG and vector formats) for print and digital use along with a mini guide on how to use each file type. For the full list of deliverables, see each individual brand kit.
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Due to licensing terms, font files are not included in your package. I’ll provide you with links to purchase your own licenses. Most fonts used range from a one-time fee of £10 to £35. Please get in touch if you’d like to enquire about the font licensing costs for a specific brand kit.
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The files provided to you in SVG format allow you the option to change colours using Canva or a design programme such as Adobe Illustrator. All fonts are provided as outlined vector files and cannot be edited. This ensures your brand assets maintain their integrity and consistency.
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Yes! You can choose to keep the colours in the existing brand kit or you can send me over your preferred colour palette and I will edit the design. You will also receive colour guidance upon purchase which will help you determine the perfect palette for your brand.
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Your brand name, tagline (if applicable), colour palette and imagery will all be tailored to your business. Fonts and graphics, however, will remain as they are in the original design. I’ll guide all customisations to ensure your brand suite perfectly reflects your values and personality.
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You’ll receive your initial design proof within one week of completing your brand questionnaire.
FAQs
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This package includes one round of revisions to refine your logo design. Revisions can include adjusting text alignment, modifying elements or removing parts of the design. However, adding entirely new elements or customisations isn’t included. Additional revisions can be made at £75 per hour.
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As these are customised digital products, all purchases are final, non-refundable and non-exchangeable.
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Each semi-custom brand suite is sold only three times to ensure your business maintains a distinct and unique identity.
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Your branding files are designed to be imported into Canva (Pro subscription required), making it easy to create consistent social media graphics and marketing materials. If you’d prefer a professional touch, I offer bespoke design services, including a Social Media Starter Pack starting at £250. Feel free to reach out to me via email for a personalised quote.
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I’m happy to help guide you! Email me or use the contact form to get in touch and we can discuss which design best aligns with your business and goals.
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All files are compatible with platforms like Canva, Adobe Illustrator and Photoshop, giving you flexibility to use your branding across various tools. You’ll also receive web-ready versions of all files, ensuring they can be effortlessly uploaded to your website design for a polished, professional online presence.
Finally, a brand identity that you can’t wait for people to see!
The Willow brand kit is more than just a logo, it’s an identity that will elevate your business, connect with your dream clients and set the stage for future growth. If you’re ready for a brand that feels aligned, polished and unmistakably yours, let’s make it happen.
Terms & Conditions
Due to the digital nature of this product, there are strictly no refunds and all sales are final.
Font licenses or font files are not included within the package due to font licensing laws and must be purchased separately. Links to the fonts will be provided and most fonts chosen are an affordable, one-time fee usually ranging from £10-£30 each.
All designs are copyright Monroe Creative and are for personal use in your business only. They must not be copied, resold or distributed in any form.
Each brand kit includes one round of revisions after you’ve received the initial logo designs for approval. Additional revisions will be charged at £75 per revision round.
Revisions can include changing the alignment of fonts or elements, and/or removing text/design elements. No new elements or customisations can be added to the logo design.