As a luxury brand owner, you know that getting clear on your brand is super important. But sometimes, it’s difficult to know where on earth to start! Whether you’re just starting out or you have an established business, it’s crucial to capture the essence of who you are and what you offer.

Get it wrong, and you risk losing your audience or working extra hard to attract them. Get it right, and that’s when the magic happens!

There are eight essential aspects to be clear on for any brand:

• Your Brand's Purpose

• Your Target Audience

• Your Brand's Vision

• Your Brand Values

• Your Brand Personality

• Understanding your Competition

• Your Unique Value Proposition

• Your Visual Brand Identity

And without clarity on these important pillars, it can feel confusing for both you and your customers. Luckily, I’ve created a free ‘Find your Brand Essence’ Workbook - an interactive document where I’ll walk you through each of the eight key steps to craft a vision for your brand.

With 18 years in the design industry and 12 years running my own product businesses, I’m perfectly placed to help you grow your beautiful brand. I’ve learnt what it takes to design a meaningful, profitable brand and I’ve created this workbook to help you.

So download the workbook, grab yourself a coffee, your best scented candle and a few moments of peace and quiet to take a deep dive into your brand essence. Enjoy!