I’m so excited to share with you the vibrant world of Lobster and Love, a colourful jewellery brand infused with personality and creativity! In this case study, I talk through the journey of bringing Jojo’s vision to life through a dynamic Squarespace e-commerce website. From the initial brief to the launch, you will see how strategic design and marketing master plan transformed Lobster and Love's online presence by driving sales and brand growth.

Project overview

Lobster and Love, a vibrant jewellery brand founded by Jojo, draws inspiration from her love of colour and travel. Needing an online presence for her playful and eclectic jewellery pieces, Jojo approached me after struggling with DIY attempts to create her own website. Her goal was to have a professional, user-friendly e-commerce platform that reflected her brand essence and showcased her collection in the best light. With no physical storefront, an effective online shop was crucial for brand visibility, sales and growing the brand.

The brief

The objectives we discussed included: 

• Develop a vibrant e-commerce website on Squarespace with a 'sweetie-shop' vibe

• Ensure easy management post-handover

• Deliver consistent, professional product imagery

• Enhance search engine visibility to attract the right audience

Services Provided:

• Squarespace website design and development

• Brand strategy

• Copywriting, tone of voice, SEO

• Product photography

• Marketing support

• Brand consulting

The process

Beginning with product photography, I crafted a visual narrative to enhance the brand's story. Combining standalone, lifestyle and modelled shots, I created a 360° experience of the product and packaging with imagery the customer could resonate and connect with. 

Next, I developed compelling copy rooted in SEO strategy and established the website's creative direction. With client approval, I proceeded to build the fully customised website, incorporating advanced coding and integrated marketing tools. Prior to launch, we collaborated on a comprehensive marketing strategy, including lead magnets, nurture sequences and email templates.

The solution:

Lobster and Love now boasts a fully optimised Squarespace e-commerce website, offering users a seamless and immersive shopping experience. Vibrant layouts and graphics draw visitors into the colourful world, while robust functionality and SEO drive organic traffic.

The impact:

Jojo has successfully launched her brand with a powerful website that's simple and straightforward for her to manage and update. Armed with a deep understanding of her target audience, she confidently creates content that resonates and drives traffic. Initial sales have exceeded expectations, prompting plans for website expansion to accommodate new product ranges.

This project really shows the transformative power of strategic website design and marketing support!

If you want support in creating an online home for your brand, explore my Website Design services - I’d love to help you build YOUR version of success!