Branding & e-commerce website design for an artisan children’s gift brand
Magic + Monroe is a charming artisan brand creating heirloom soft toys for children (and the sister company to Monroe Creative!) Make-believe, magic, stories and imagination are the heart of the brand and this was reflected in the classic branding with a nod to the celestial. The website is fully SEO optimised and has powerful e-commerce functionality to attract customers while the heartfelt brand essence shines through to create dedicated fans. Product and lifestyle photography was carefully executed to stay true to the brand story.
THE CLIENT
THE PROJECT
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The branding was created to reflect a sense of wonder and enchantment, with a classic, timeless feel to reflect the traditional values at the core of the business. A nod to the celestial was present in some of the brand’s touchpoints and packaging.
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Every touchpoint was considered, from the midnight navy gift boxes, bespoke gold foiling to care cards, luxurious swing tags and luxurious stickers - all to make the experience of receiving and unboxing an order utterly magical.
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A full service e-commerce website with fully researched SEO implemented.
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Beautiful photography with a hint of nostalgia positioned these luxury, timeless products to appeal to both curious little ones and their grown-ups!
