Website design for an artisan wedding florist
THE CLIENT
Lily Loves is a Warwickshire-based artisan florist focusing on creating seasonal, natural floral designs with a focus on sustainability. Founder of Lily Loves, Ailsa Vigor, is passionate about connecting people with nature and this was reflected beautifully by her beautiful branding designed by Emma Lord. With this strong brand identity, I worked to create a website to truly reflect the vision and values of the business whilst also offering powerful e-commerce functionality to drive sales.
THE PROJECT
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The Lily Loves website is a true reflection of the branding using a palette of navy and plum alongside natural textures and stunning brand photography.
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The e-commerce functionality needed to be robust enough to drive sales yet simple enough for Ailsa to be able to update herself.
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I have regularly worked with Ailsa in a consulting role to help guide her brand and helping to provide clarity and focus on her evolving brand journey.
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I worked with Ailsa (and her beautiful Burnese Mountain Dogs!) to create some emotive brand photography of her Winter collection and to showcase some of her brand story.
“Tamsin’s passion and drive shines through when she speaks and what she doesn't know, she'll certainly find out and work together with you to give you the foundations for a successful, independent business. Tamsin has helped me enormously in growing my florist business. So much so, I feel she is actually part of our team.”
Ailsa, Founder - Lily Loves
