Branding & logo design for a premium jewellery brand
Black Octopus is a sleek, understated and modern jewellery brand. Founder Kate came to me to design the visual branding for the business, to be used over all customer touchpoints including packaging, signage and website.
I created an elegant but slightly edgy brand identity with a typography-based logomark which feels fluid and slightly molten to echo the jewellery making process.
I used a deep and rich plum and charcoal palette with highlights of gold - the overall look and feel is serene, intriguing and androgynous with a rebellious edge - echoing the beautiful jewellery pieces.
THE CLIENT
“You’ve taken me from a place of having an idea of a business in my head to having a clear and beautiful brand identity that I’m super proud of, with a process that was literally as stressful as a few lush coffee dates and some lovely chats! ”
Full brand identity including main logo, sub-marks and pattern design
Packaging design
Brand messaging
Product and brand photography
SERVICES INCLUDED
THE RESULT
Kate now has a flexible brand identity for Black Octopus Jewellery which represents the aesthetic and meaning behind her offering. An identity that speaks to and attracts the target audience and can be used over all the customer touchpoints and more importantly, jewellery packaging.
“More than just the branding, you’ve been one of the most supportive voices I’ve had in this very new and often overwhelming venture. I’ve come away with not just beautiful luxury branding, but also a focused idea of next steps needed to drive my business forward into becoming a reality. ”