Branding design for a fine jewellery brand

the client

Apollonia is a fine jewellery brand creating heirloom-quality jewellery pieces for the modern woman. The name "Apollonia" has its roots in ancient Greek culture, derived from the Greek god of sun and light, Apollo. I honoured this provenance with a mythical-style sun icon which combined with the custom serif font to create a confident, elegant and graceful branding suite.

the project

  • I used a muted palette of off-white, warm grey and burnished gold to create a calm, sophisticated brand with a hint of heritage. The delicate sun icon was a nod to the Greek god of light.

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